Quick Serve Restaurants

Baskin Robbins

Revitalized waning regional franchise by developing strategy for supplementary local promotions. Countered location problems and exceeded business expectations.

McDonald’s

Collaborated on overall brand strategy and sell-in of programs to franchisees. Ignited dinner daypart with a strategy offering moms an easy dinner solution. Effie award-winning campaign.

Taco Bell

Produced brand and promotional advertising for the iconic Chihuahua campaign that made “Yo Quiero Taco Bell” part of pop culture.


Automotive

Ford

Managed youth marketing effort across all car and truck lines. Developed communications for fleet operations.


Technology

Sony

Co-architect of segmentation strategy, marketing plans and advertising programs that elevated demand generation to a core competency.

Entertainment

Star Wars

Collaborated with the CMOs of Taco Bell, Pizza Hut and KFC to develop tie-in promotion for Star Wars Episode I with Tricon restaurants.

Packaged Goods

Betty Crocker

Managed advertising strategy for entire dessert lineup, Bisquick and Gold Medal Flour. Developed and launched Betty Crocker Sweet Rewards low-fat desserts.

Beverage

Starbucks Coffee

Launched Starbucks initial ad efforts. Developed products and plans that launched Starbuck’s coffee products and ice cream into grocery stores.