Warning: Illegal string offset 'class' in /home/eqservices/equilibriumservices.com/wp-content/themes/equilibrium/functions.php on line 136

Warning: Illegal string offset 'class' in /home/eqservices/equilibriumservices.com/wp-content/themes/equilibrium/functions.php on line 142

Warning: Illegal string offset 'class' in /home/eqservices/equilibriumservices.com/wp-content/themes/equilibrium/functions.php on line 136

Warning: Illegal string offset 'class' in /home/eqservices/equilibriumservices.com/wp-content/themes/equilibrium/functions.php on line 142

Warning: Illegal string offset 'class' in /home/eqservices/equilibriumservices.com/wp-content/themes/equilibrium/functions.php on line 136

Warning: Illegal string offset 'class' in /home/eqservices/equilibriumservices.com/wp-content/themes/equilibrium/functions.php on line 142

[module_text  title=”Quick Serve Restaurants”]

Baskin Robbins

Revitalized waning regional franchise by developing strategy for supplementary local promotions. Countered location problems and exceeded business expectations.

McDonald’s

Collaborated on overall brand strategy and sell-in of programs to franchisees. Ignited dinner daypart with a strategy offering moms an easy dinner solution. Effie award-winning campaign.

Taco Bell

Produced brand and promotional advertising for the iconic Chihuahua campaign that made “Yo Quiero Taco Bell” part of pop culture.
[/module_text]

[module_text  title=”Automotive”]

Ford

Managed youth marketing effort across all car and truck lines. Developed communications for fleet operations.

[fancy_image  url=”../wp-content/uploads/2011/09/Ford-300×225.jpg”]
[/module_text]

[module_text   title=”Technology”]

Sony

Co-architect of segmentation strategy, marketing plans and advertising programs that elevated demand generation to a core competency.

[/module_text]

[module_text  title=”Entertainment”]

Star Wars

Collaborated with the CMOs of Taco Bell, Pizza Hut and KFC to develop tie-in promotion for Star Wars Episode I with Tricon restaurants.

[/module_text]

[module_text   title=”Packaged Goods”]

Betty Crocker

Managed advertising strategy for entire dessert lineup, Bisquick and Gold Medal Flour. Developed and launched Betty Crocker Sweet Rewards low-fat desserts.

[/module_text]

Beverage

Starbucks Coffee

Launched Starbucks initial ad efforts. Developed products and plans that launched Starbuck’s coffee products and ice cream into grocery stores.